It’s time to wrap up well and protect your hearing – book a free hearing test today

rby-cold-weather-hair-jessica-simpson-mdnWinter is a time for many people, young and old to take varying degrees of action to safeguard and enhance health, and the same applies to hearing healthcare, so there’s no better time than now to book a free hearing test with Hidden Hearing.

We spoke to  Ben Owen Audiologist  in the Marlboro Street, Cork – Branch of Hidden Hearing. Ben Described how “the ear is an amazing but delicate piece of hardware that is in constant use”. He went on to describe how we rely on our hearing to carry out the most basic of human tasks but it also is responsible for one of our most primal needs – that of communication and connection with our community, thus its vital role in our physical and emotional health.

Winter months and plummeting temperatures can have repercussions for hearing as the ears can become chilled and rather painful. As great deal of heat is lost from the body via the head, it is advisable to wear a woolly hat or wrap a scarf around your ears to prevent earache.

The common cold is a frequent complaint in winter and in severe cases can cause or effect sinusitis. Acute and chronic sinusitis can lead to temporary hearing loss which is not only debilitating if not treated but chronic sinusitis in particular can lead to developing permanent hearing conditions.

Dolores Madden, Director of Marketing with Hidden Hearing has this advice ‘Certain ailments and cold weather can have the knock on effect of causing hearing problems, the best thing to do is to call your local Hidden Hearing branch for a free hearing screening to examine the issue. Sometimes the problem can be as simple as removing ear wax- which is a free service we offer to the over 60’s.”

For more information on how to protect your hearing this winter and for details of the free hearing screening and wax removal offers see or call 1800 370 000.

What to Ask your Hidden Hearing Audiologist before Buying a Hearing Aid

Hidden Hearing Ireland largest hearing Company offer FREE screening and tests

Hidden Hearing Ireland largest hearing Company offer FREE screening and tests

Before receiving a hearing test, you may want to think about a few questions and comments to bring up during your visit that will help you ease into the lifestyle changes that may accompany a hearing device, including how you can alleviate the hurdles hearing loss may prompt in your daily routine. For some, writing a few things down may be the best option so nothing is forgotten while in the doctor’s office. And remember, don’t be shy while at the audiologist; they welcome and expect many questions.What to do before going into the Hidden Hearing Clinic
Go into your appointment with a little bit of background knowledge about your issue. Go to the library or look at reputable sources online to determine what your problem may mean. Then, write down any questions that come to mind while you’re looking up information. If you are taking any medications, make sure to write down the name of each prescription before going to the doctor. It may be helpful to write down anything you may be allergic to as well to ensure a hearing aid won’t cause an allergic reaction.

Lifestyle changes
Watching television, listening to music or even working may change after you’ve gotten a hearing aid. When you’re speaking with your hearing health professional, consider telling them a little bit about your daily lifestyle so they are aware of the most dramatic changes that you may experience.

After purchasing, you’ll want to investigate hearing aid accessories, including ones to maintain the cleanliness of the device. Make sure to go over the uses of each tool with your clinician so you don’t accidentally damage the hearing aid, and you are able to maintain a properly working functioning aid for as long as possible. This is a great time to take notes during your visit.

Hearing aid settings
There are many different technological advances and special settings available on your hearing aid that you should ask your doctor about. Anti-shock settings that react appropriately to sudden loud noises are a great option for many individuals, especially those around young children or individuals who live in an urban setting. Data logging or memory settings may also be helpful because they log how you use hearing aids in different environments that you’re regularly exposed to. Other settings may include a remote control, power-on delay, telecoil, noise reduction, wind noise management, digital, Bluetooth and feedback cancelation.

Bring along a friend
Going to a hearing health professional with a friend or family member may help ease any office jitters or communication issues between you and your physician, and your friend may also have questions that you have not considered. Bringing someone along to the audiologist is also helpful because they can have a pen and paper on hand to take down notes while you are speaking. Remember Hidden Hearing have the following unique benefits

  • Free Hearing ScreeningsHidden Hearing offers Free No Obligation Hearing Screenings.

  • 90 Day Money Back Guarantee
    90 Day Money BackHidden Hearing now offer a no quibble 90 day money back guarantee to ensure client satisfaction.

  • 5 Year Warranty
    5 Year WarrantyExtending the ‘usual’ 2 year warranty to a unique 5 year period for all aids removes any worry about repair costs.

  • Free Batteries for Life
    Free Batteries for LifeHidden Hearing have also removed the cost of batteries with their batteries for life benefit. The Battery Membership Scheme is available for other users and older hearing aids.

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    Complimentary AftercareHidden Hearing is committed to delivering quality service and this includes free professional six monthly service check ups for every client.

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    Digital Hearing AidsWe have the widest range of digital hearing aids from entry level to sophisticated devices.

Anybody who might be concerned about their hearing, can avail of a free hearing test at any Hidden Hearing branch nationwide. You can book a hearing test free of charge at any of Hidden Hearing’s 60 clinics nationwide. Freephone 1800 370 000 or visit

How does the brain activity influence hearing?

Our world is full of cyclic phenomena. For example, many people experience their attention span changing over the course of a day. Maybe you yourself are more alert in the morning, others more in the afternoon. Bodily functions cyclically change or “oscillate” with environmental rhythms, like light and dark, and this in turn seems to govern our perception and behaviors. One might conclude that we are slaves to our own circadian rhythms, which in turn are slaves to environmental light–dark cycles.

Naturally, our brain activity waxes and wanes. When listening, this oscillation synchronizes to the sounds we are hearing. Researchers at the Max Planck Institute for Human Cognitive and Brain Sciences have found that this influences the way we listen. Hearing abilities also oscillate and depend on the exact timing of one’s brain rhythms. This discovery that sound, brain, and behavior are so intimately coupled will help us to learn more about listening abilities in hearing loss.

A hard-to-prove idea in neuroscience is that such couplings between rhythms in the environment, rhythms in the brain, and our behaviors are also present at much finer time scales. Molly Henry and Jonas Obleser from the Max Planck Research Group “Auditory Cognition” now followed up on this recurrent idea by investigating the listening brain.

This idea holds fascinating implications for the way humans process speech and music: imagine the melodic contour of a human voice or your favorite piece of music going up and down. If your brain becomes coupled to, or “entrained” by, these melodic changes, Henry and Obleser reasoned, then you might also be better prepared to expect fleeting but important sounds occurring in what the voice is saying, for example, a “d” versus a “t.”

The simple “fleeting sound” in the scientists’ experiment was a very short and very hard-to-detect silent gap (about one one-hundredth of a second) embedded in a simplified version of a melodic contour, which slowly and cyclically changed its pitch at a rate of three cycles per second (3 Hz).

The researchers hope to be able to use the brain’s coupling to its acoustic environment as a new measure to study the problems of listeners with hearing loss or people who stutter. If you have any questions about hearing loss or hearing aids contact Hidden Hearing. Working with one of our friendly and professional Hearing Aid Dispensers at Hidden Hearing will ensure that you choose the hearing aid that is best for you and your specific hearing loss. To book a free, no-obligation hearing test, call us today on Free Phone 1800 370 000.

Visit us at “The Ploughing” and Positive Ageing Week

One of the hundreds of exciting activities at this years Ploughing Championships.

One of Europe’s largest Outdoor Exhibitions and Agricultural Trade Shows the National Ploughing Championships know to one and all as “The Ploughing” attracts on average 1,100 exhibitors and 189,000 visitors.This year’s National Ploughing Championships will take place from September 25th to 27th at Heathpark, New Ross, Co. Wexford

Showcasing Irish Food, Farming and Culture this event incorporates all sectors of agriculture and rural living from the latest development in Agri. Machinery to a comprehensive showcase of Livestock Breeds, Animal Husbandry and Management, Motors, Forestry, Bio Energy, Business Management and Regulatory Bodies. Along with many Health and Wellness exhibitors Hidden Hearing will be on hand to offer FREE  hearing screenings on site for anyone interested. Pop by and see our state of the art mobile clinic there might even be a cuppa and a few biscuits!! We are at Block 1 Stand 451 row P.

On Friday 28th of September the mobile clinic will be attending the launch of Positive Ageing Week. The official opening will be attended by the Minister for Health Dr. James O Reilly at the Arklow Bay Hotel. Positive Ageing Week will take place from 28th of Sept – 6th Oct . This is the 10th year of the festival and there will be over a 1000 events organised by local communities, groups and residential care providers nationwide.


Better Hearing Institute Advises People with Even Mild Depression and/or Anxiety Should Get Their Hearing Checked

The Better Hearing Institute (BHI) is urging people with symptoms of depression and/or anxiety to get their hearing checked and to address any diagnosed hearing loss, the institute announced today. Research shows that hearing loss frequently co-exists with depression and/or anxiety, and that people with untreated hearing loss may be at an increased risk of depression.

Hearing loss and depression are increasing worldwide. In fact, according to the World Federation for Mental Health (WFMH), the current global financial crisis has led to an increased number of people developing depression. According to a BBC report, the World Health Organization (WHO) predicts that within 20 years depression will affect more people than any other health problem. Already, hearing loss is the third most prevalent chronic health condition facing older Americans. And as far back as 2004, more than 275 million people worldwide had moderate-to-profound hearing impairment. According to the WHO, hearing loss is the second leading cause of YLD (years lost due to disability) only after depression.

“We’ve known for a long time that depression and hearing loss often exist together, particularly in people with untreated hearing loss,” says Sergei Kochkin, PhD, Executive Director of BHI. “In fact, when left unaddressed, hearing loss can lead to isolation and other emotional conditions that can affect both qualify of life and mental health. But we also know that by treating hearing loss, the risk of associated depression and other mental health issues lessens significantly.”

Studies show that when people with mild-to-profound hearing loss use hearing aids, they experience decreased depressive symptoms, anxiety and emotional instability; significant improvements in quality of life and functional health status; and have significantly higher self-concepts compared to individuals with hearing loss who do not wear hearing aids. U.S. research shows that the use of hearing aids reduces the risk of income loss, and that those who use hearing aids are twice as likely to be employed as their peers who do not use hearing aids. Moreover, the vast majority of people with hearing loss can benefit from hearing aids.

If you have any questions about hearing loss or hearing aids contact Hidden Hearing.


How can you tell if you’re losing your hearing?

We spoke to Dolores Madden Marketing Manager for Hidden Hearing on what are the the signs of hearing loss that are easily recognised. If you’re not sure whether you need a hearing test, consider some of these signs that you might have noticed:

* Do you have difficulty following conversations in large groups? Small ones? Even one-on-one?

* Do you find yourself saying, “What?” or “Pardon?” several times before just nodding and smiling to avoid embarrassment?

* Do people around you seem to mumble more than they used to?

* Do you notice particular trouble hearing in noisy situations like crowds, restaurants, or malls?

* Are you surprised when people say there is background music in stores and restaurants?

* Do you have trouble hearing high-pitched voices, such as those of children and women, or low-pitched voices?

* Do you need to turn your TV or radio up to a volume that other people complain about in order to understand?

* Have you found that you can’t hear crickets, birds, alarms, or other high-pitched noises that others around you can?

* Are you sleeping through your alarm clock or emergency alarms because you just don’t hear them?

Dolores explains that “These are just a few recognizable signs of a potential hearing loss. It may only be a mild hearing loss, but seeking a professional evaluation as soon as possible to tell whether you really are losing hearing is always best”.

What is involved in hearing loss diagnosis and treatment?

“If you suspect hearing impairment, talk to your doctor about a referral to an audiologist. This specialist performs hearing tests to check for hearing loss. You will probably be asked to listen to sounds in one ear only, pressing a button when you can hear a tone. You will hear a variety of tones from low to high pitches, and at various volumes. This is repeated for your other ear. At Hidden Hearing we carry out initial screening free and with branches and clinics nationwide there are great opportunities to avail of this service.

What’s involved in a Hearing Test?

Dr Nina Bynes helps explain the Hearing Test

Sometimes you’ll hear the hearing check up called the ‘hearing test’. At Hidden Hearing we prefer to call it a check-up as a test suggests it’s something you can pass or fail. The objective of the Hearing check-up is for our audiologist to fully understand your needs – to accurately assess your hearing and so identify the best solution for you. The first stage is to take a full history of your hearing. This may be a brief update if you’ve already had your hearing checked by Hidden Hearing. Then we’ll take a close look into your ears using an Otiscope. This is an initial health check for your ears. We have put together a handy video to explain all about the test. Click here to view.