Media reports are highlighting that oversized and expensive headphones endorsed by pop stars such as Dr Dre and Lady Gaga are going to be the big Christmas seller this year.
High street music chains are reporting big demand for hip-hop style “cans” that appear to be getting larger each year. With CDs taking a nosedive in terms of sales, retailers are looking for new ways to diversify their business and Lady Gaga and Justin Bieber are hitting the stores to endorse their individual brand of headphones. The growth in smartphones is also fueling the growth in headphone sales.
But leading hearing healthcare company, Hidden Hearing, is warning that bigger is not always better when it comes to your earphones. Speaking today, Dolores Madden, Marketing Manager, Hidden Hearing said: “On the positive side, consumers seem to be gravitating more towards the headphones which sit on the pinna of the ear (outside ear), which are better for your hearing health. However, we still have a problem with those who are listening to music far too loud on their personal music devices and this needs to be addressed. Hidden Hearing was one of the first organisations to talk about the 60:60 rule – listen for a maximum of 60 minutes, at levels at least below 60% of the maximum volume. And it’s more imporatnt now than ever before.”
Marketing slogans on some of the newest headphones promise ‘to deliver extreme clarity and deep bass, and pack in high-efficiency drivers that can play loudly without distortion’.
Dolores Madden comments: “There needs to be a sense of personal responsibility when it comes to looking after our ears, but manufacturers also have a role to play in terms of pushing out a responsible message to our children. The mindset around protecting our ears needs to change drastically if we are to avoid very serious strains on our health service in future years.”
Anybody who might be concerned about their hearing, can avail of a free hearing test at any Hidden Hearing branch nationwide. You can book a hearing test free of charge at any of Hidden Hearing’s 60 clinics nationwide. Freephone 1800 370 000 or visit www.hiddenhearing.ie.