All those Christmas shoppers…and all that Christmas music. Can your brain handle it?

Endless loops of “Rudolph, the Red-Nosed Reindeer” or any tinsel-y tune can have a psychological impact known as the ‘mere exposure effect,’ says Victoria Williamson, Ph.D, who conducts research on the psychology of music at Goldsmiths, University of London. There’s a U-shaped relationship between the amount of times we hear music that we like and our subsequent reaction to it, she says.
As Williamson puts it, at first we like music a bit, then we like it more and more until it hits a peak. And then we crash down — we have overheard it. That’s when boredom and annoyance at the repetition of the same sound hits home. “Anyone who has worked in a Christmas store over the holidays will know what I’m talking about,” Williamson says. When asked why holiday music seems to have a polarizing effect, driving some people crazy while others like, or at least, can tolerate it, Williamson suggests that music’s effect on us in any situation depends on our own psychological state.
People who are already stressed out about the holidays — worrying about money, traveling, or seeing relatives — may find the musical reminder of the cause of their stress very unwelcome, she says. But those who approach the holidays in a receptive, relaxed state are more likely to get a boost from the happy associations — childhood memories, family gatherings, or the holiday’s religious meaning — triggered by holiday music.
Of course, the reason Christmas music is played in every department store, supermarket from Thanksgiving through December. Music can put us in the mood to spend money, research suggests.

When it comes to Hearing Loss the earlier someone is diagnosed and treated for hearing loss, the better, for all concerned. Hidden Hearing offer FREE hearing evaluations and it is fast and simple to do.

If you have any hearing loss issues contact Hidden Hearing online or Freephone 1800 370 000.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s