Miley Cyrus and The Listen Carefully campaign

The Listen Carefully campaign kicked-off with a series of public service ads with a clear message – “your hearing is fragile, so don’t listen loudly, listen carefully.”  In addition, the campaign has included digital media activities and public service ads with recording artist and actress Miley Cyrus. Fans of the artist were invited to enter a sweepstakes for a chance to win a “listening experience” with the famous singer and actress during a soundcheck, as she prepares for her performance at the Starkey Hearing Foundation’s Annual Awards Gala on July 24 in Minneapolis.

“As an artist, I want to make sure fans are able to experience the magic of music as it was intended,” said Cyrus.  “By just lowering the volume and using the right protection for your ears, hearing loss can be prevented, which means never losing the ability to enjoy the sound of a guitar, a beautiful lyric or a favorite song.”

Miley Cyrus first became involved with the Starkey Hearing Foundation during a recent trip to Haiti, where she joined the Foundation on a mission to distribute hearing aids to those in need.  During the trip, Miley learned about the Listen Carefully campaign and was quick to jump on board to lend her support.

”With 6.5 million teens recognized with some level of hearing loss, and those numbers growing, it is important that we put information and tools in the hands of parents and young people on how to protect one’s hearing from the amped up volumes of personal hearing devices that are prevalent today,” said Bill Austin, Chief Executive Officer of Starkey Laboratories and Founder of the Starkey Hearing Foundation.  “The majority of teen hearing loss is preventable, and it is our hope that the Listen Carefully campaign, with support from entertainers like Miley Cyrus, can make a difference, especially in the lives of young people like Samantha Sobek.”

According to the Starkey Hearing Foundation, loud sounds such as music pumping through headphones and ear buds at too high a volume, have the ability to destroy the tiny hair cells in the inner ear over time.  These tiny hair cells are essential in converting sound waves into messages and nerve impulses that are sent to the brain as sounds.  If just 30 percent of these hair cells are damaged or destroyed, one will experience hearing loss.

For an online hearing test, tips on hearing loss prevention, and more, visit  There, you will also find information on the Listen Carefully campaign.

About the Listen Carefully Campaign Sweepstakes Winners: Lisa and Samantha Sobek
Mother Lisa Sobek entered the sweepstakes after seeing word about it online. The entire family enjoys Miley Cyrus’ music because according to Sobek, Miley “sings from the heart.” According to Sobek, the family has been avid Miley Cyrus fans for at least five years, though they have never been able to see Miley in concert. They watched Hannah Montana for years, and have also seen the Hannah Montana movie, as well as Bolt. Lisa’s daughter Samantha, who will be enjoying the meet-and-greet experience with Miley, says her favorite song of the singer’s is “The Climb”. Samantha is 12 years old and will be entering the 7th grade in the fall. Samantha enjoys softball and cheerleading and hopes to be a veterinarian when she grows up. When she meets Miley, Samantha says she just wants the singer to know that she looks up to her, loves her music, and thinks Miley is very beautiful.

If you have any questions about hearing loss contact Hidden Hearing

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