Miley Cyrus in Listen Carefully Campaign

Miley Cyrus in the USA "Listen Carefully" campaign

Did you know there’s been a startling rise in hearing loss among teens? A 31% increase over the last decade to be exact these figures are from the USA.  The USA based Listen Carefully campaign kicks-off with a series of public service ads with a clear message –“your hearing is fragile, so don’t listen loudly, listen carefully.” In addition, the campaign will include digital media activities and the Starkey Hearing Foundation Listen Carefully Sweepstakes with recording artist and actress Miley Cyrus, who is also making an appearance in some of campaign ads.

Beginning April 4 through June 15, 2011, Miley Cyrus fans can enter the sweepstakes for a chance to win a “listening experience” with the famous singer and actress during a soundcheck, as she prepares for her performance at the Starkey Hearing Foundation’s Annual Awards Gala on July 24 in Minneapolis, which the winner will also have an opportunity to attend, along with a guest.

“As an artist, I want to make sure fans are able to experience the magic of music as it was intended,”said Cyrus. “By just lowering the volume and using the right protection for your ears, hearing loss can be prevented, which means never losing the ability to enjoy the sound of a guitar, a beautiful lyric or a favorite song.”

Miley Cyrus first became involved with the Starkey Hearing Foundation during a recent trip to Haiti, where she joined the Foundation on a mission to distribute hearing aids to those in need. During the trip, Miley learned about the Listen Carefully campaign and was quick to jump on board to lend her support.

”With 6.5 million teens recognized with some level of hearing loss, and those numbers growing, it is important that we put information and tools in the hands of parents and young people on how one’s hearing is fragile and needs to be protected from the amped up volumes of the personal hearing devices that are prevalent today,” said Bill Austin, Chief Executive Officer of Starkey Laboratories and Founder of the Starkey Hearing Foundation. “The majority of teen hearing loss is preventable, and it is our hope that the Listen Carefully campaign, with support from entertainers like Miley Cyrus, can make a difference.”

According to the Starkey Hearing Foundation, loud sounds such as music pumping through headphones and ear buds at too high a volume, have the ability to destroy the tiny hair cells in the inner ear over time. These tiny hair cells are essential in converting sound waves into messages and nerve impulses that are sent to the brain as sounds. If just 30 percent of these hair cells are damaged or destroyed, one will experience hearing loss.

For more information on hearing loss visit